Tokyo Fashion Map

Uniqlo, Japan’s biggest casual wear retailer, has created a neat online advertisement called Tokyo Fashion Map.

The main part of the ad is an endlessly looping series of videos of people putting on Uniqlo parkas.  The loop cycles through 17 Tokyo neighborhoods, presenting a randomly chosen video for each location.  Clicking on MAP in the lower right corner brings up a map that points out each neighborhood as it comes up in the cycle.  Clicking on the video brings up a series of still pictures.  The stills are grouped by neighborhood, each of which has a description at the beginning of its section (which you can jump to using the double-arrow buttons).  Loose English translations are included for these descriptions – note that you have to minimize the map to see them.

I couldn’t care less about the parkas, but as a peek at current casual fashion of average Tokyoites, Uniqlo’s Tokyo Fashion Map is pretty cool.  Check it out.


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